London Guide
Erewhon-Style Smoothies in London
By Lily Hogan-Dawes
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9 London wellness bars serving the kind of cold-pressed, marine-collagen, sea-moss, £12-£18 smoothies that broke the internet when Erewhon hit the Hailey Bieber co-sign. Quietly, in the gaps between Reformer Pilates studios in Notting Hill, Marylebone and Mayfair, London has built its own version. Here are the ones doing it properly.
1atis Eccleston Yards
📍 1-2 Eccleston Yards, London SW1W 9AZ, UK
The closest London gets to the original — clean Pimlico fit-out, all-day clean-eating crowd, smoothies engineered round whey, marine collagen and adaptogens. Knows exactly what it is.
Try the Berry Bowl with collagen and bee pollen, £14
2Rawlala juice bar
📍 11 Hackney Rd, London E2 7NX, UK
Tiny Marylebone counter, raw vegan everything, smoothies built around sea moss, lion's mane and barley grass. Each blend reads like it has a paragraph of reasoning behind it.
Try the cold-pressed Glow flight, £12
3180 House
📍 180 Strand, Temple, London WC2R 1EA, UK
180 The Strand's residential members' club. Not strictly a smoothie bar but the café runs on the same protein-and-collagen logic as 180 Health Club downstairs. Crowd is post-Reformer, pre-meeting.
Members' café with a wellness-forward smoothie list
££Farm Girl
📍 59A Portobello Rd, London W11 3DB, UK
Notting Hill original — the rose-coconut-latte template every London wellness café cribs from. Dairy alternatives done seriously, smoothies that arrive with bee pollen on top.
Try the Pink Latte or the Coconut & Charcoal smoothie, £9–£12
Elevate
📍 29 Royal Exchange, Threadneedle St, London EC3V 3LP, UK
New-build wellness café in the City, marble counter, athleisure crowd through the door from the gym next door. Adaptogen menu is short but tight — ashwagandha, maca, lion's mane.
Try the Glow Protein with marine collagen, £14
180 Health Club
📍 180 Strand, Temple, London WC2R 1EA, UK
The bar inside 180 The Strand's clubhouse gym. Hard to access without membership, but the smoothies are the most LA-coded in central London — menu reads like an Erewhon tonic list.
Members' juice bar inside 180 The Strand's gym
Bodyism
📍 10 Stratford Pl, London W1C 1BA, UK
Grandfather of London wellness clubs. James Duigan's smoothie line started the marine collagen conversation here a decade ago and the Notting Hill café still sells them under the original branding.
Signature: collagen + protein "Body Brilliance" blends
Loewe
📍 400 Oxford St, London W1A 1AB, UK
Yes, the fashion house — the New Bond Street boutique runs a small café upstairs serving cold-pressed seasonal blends. Marble, oak, calm. Most expensive smoothie on this list and the one that knows it.
Cold-pressed seasonal smoothies in the brand café
JOE & THE JUICE
📍 28-29 Liverpool St, London EC2M 7PD, UK
Most reliable cold-pressed option for under £8. Menu structure (boost-your-day, immunity, energy) reads like the simplified, accessible cousin of the wellness-bar template.
Chain pick: the Pick-Me-Up or Joe's Mix, £6–£8
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Frequently asked
What is an Erewhon-style smoothie?
Cold-pressed base, functional add-ons (marine collagen, sea moss, ashwagandha, lion's mane, raw honey), £12–£18 price tag, named after a vibe rather than a fruit. Served in a glass that's heavier than it needs to be by someone who knows what protein you're on.
Where can I get a Hailey Bieber Strawberry Glaze in London?
No one in London serves the original by name, but atis Eccleston Yards and Elevate both make near-identical strawberry-collagen-coconut blends with hyaluronic acid and sea moss. Closest you'll get without flying.
How much should an Erewhon-style smoothie cost in London?
£12–£18 is the honest range for a properly built one with collagen, adaptogens and a whey or vegan protein add-on. Anything under £8 is a sugar drink with branding. Anything over £20 is paying for the postcode.
Are these smoothies actually healthy or just Instagram?
Both, but more useful than the joke suggests. The functional ingredients (collagen for skin/joints, lion's mane for focus, ashwagandha for cortisol) are dose-dependent — the better venues here use clinical-grade quantities, not a sprinkle for the photo.
Which London neighbourhood has the most wellness smoothie bars?
Notting Hill leads (Farm Girl, Bodyism), Marylebone is close (Rawlala and the Reformer-Pilates corridor), Mayfair is creeping up via members' clubs and brand cafés like Loewe. The City has Elevate as its bridgehead.
Is there an Erewhon coming to London?
No confirmed expansion at the time of writing. The brand has hinted at international moves but London hasn't been named. The venues on this page are the closest thing in the meantime.
About the author
Lily Hogan-Dawes
Lily writes about going out for Urbanary. She lives and breathes hidden gems like these across the UK.