Reel Plaice

You'll find Reel Plaice tucked away on Bath Place, in that stretch of Ayr where locals actually eat rather than tourists just wandering through. This is the kind of place where the fish counter isn't for show—they know what they're doing with a fillet and hot oil. The ratings speak for themselves: nearly 4.7 out of 5 across hundreds of reviews, which in Ayr means people keep coming back because it's genuinely good, not because it's convenient. Walk in expecting classic takeaway done properly, with the sort of quality that makes you understand why someone would queue rather than just grab the nearest chippy.