POCHA.ZIP - YAKITORI

You'll find yourself on East Street—that strip between the seafront and North Laine that's quietly become Brighton's best food destination—standing in front of what looks deceptively simple. Step inside POCHA.ZIP and you're in yakitori territory: charcoal-grilled skewers that ping with umami, cooked right in front of you with the kind of focus that makes you lean in and watch. The Korean-Japanese crossover is deliberate, not confused—think traditional yakitori technique meeting Korean side dishes and marinades. It's the sort of place where the quality speaks louder than Instagram aesthetics, and the 4.8 rating isn't accident.