Croft & Jones Trading Co

You'll find Croft & Jones tucked away on Clarence Parade, in that stretch where Cheltenham's spa-town elegance starts to feel lived-in and genuine. This is the kind of place where the bar staff actually know what they're doing—no fluff, no Instagram nonsense, just well-made drinks and the sort of atmosphere that makes you want to linger longer than you planned. It's the sort of spot that regular locals have probably already claimed, but newcomers who stumble in tend to understand immediately why it's earned its reputation. The vibe sits somewhere between relaxed and intimate; it doesn't try too hard, which is precisely why it works.