Boof Restaurant (Ealing)

Head down to New Broadway and you'll find Boof doing the kind of Persian food that makes you wonder why you don't eat here more often. The room's unpretentious—no fussing about—but there's real care in what lands on your plate. You're getting chargrilled meats cooked with proper technique, saffron rice that actually tastes like something, and those little touches (fresh herbs, tangy pomegranate, properly charred bread) that separate decent Persian from the genuinely good stuff. The pricing's fair for what you get, and it's the sort of place where locals keep coming back because the food's consistent and honest.