The Johnnie Walker Experience

You're standing on Edinburgh's most famous street, and instead of another chain shop, you've got this glass-fronted temple to Johnnie Walker. It's glossy and modern in that way luxury brands do well—all soaring ceilings and carefully lit displays—but it doesn't feel pretentious. You'll work your way up through the floors, learning how they actually make the stuff, nosing different whiskies, and eventually crafting your own blend. The views from the top are decent too, though you're paying for the experience more than the vistas.