W Edinburgh

You're stepping into Edinburgh's most unapologetically contemporary luxury hotel, bang in the middle of the New Town where Georgian townhouses meet glass and steel. W Edinburgh doesn't do subtle—there's a real sense of occasion the moment you walk through the doors, all moody lighting and design-forward everything. The restaurants and bars here aren't just there to feed guests; locals actually come for proper cocktails and the kind of food that doesn't play it safe, which frankly sets it apart from the more traditional hotel dining you'll find elsewhere in the city centre.