Gusto The Italian for Taste Ltd

You'll find this lovely Italian spot tucked along Churchgate, where the smell of proper salami and aged parmesan hits you the moment you walk through the door. The front operates as a delicatessen stocked with beautiful Italian imports, while the back transforms into an intimate wine bar serving natural wines alongside carefully curated antipasti boards. What sets this place apart is the genuine Italian approach – no tourist-trap nonsense, just quality ingredients and wines you'd struggle to find elsewhere in Hitchin. The owners clearly know their stuff, whether you're after a bottle of Barolo to take home or want to settle in for a leisurely afternoon with a glass of something orange and a plate of burrata. The daytime-only opening hours suit the relaxed pace perfectly.