Iceland Supermarket Leicester

You wouldn't normally think of Iceland as your go-to for fresh baking, but this Narborough Road branch has quietly built a reputation for turning out proper decent bread and pastries alongside the frozen peas and fish fingers. The in-store bakery churns out everything from crusty white loaves to iced buns, all priced to make your weekly shop that bit easier on the wallet. The bakery counter sits near the front of the store, filling the place with the smell of fresh bread that somehow makes even the most mundane grocery run feel a bit more special. Sure, you're not getting artisanal sourdough, but for everyday sandwich bread, birthday cakes, and the odd cream cake treat, it does the job brilliantly. The staff know their regulars and the prices mean you can afford to be generous with the kids' lunchbox treats.