Alma - Primrose Hill

You'll find yourself on a leafy stretch of Primrose Hill Road where the locals actually live, not where Instagram thinks they live. Alma does the kind of cafe thing that works because they're not trying too hard—solid espresso drinks, breakfast that doesn't overcomplicate things, and a real sense that they know their regulars by name. The room's got enough character without being try-hard about it; decent light, actual conversation happening, the sort of place you'd bump into your mate and end up staying three hours.