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BOX Piccadilly

Slick sports bar right on Piccadilly Circus serving proper cocktails and catching every match worth watching.

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You're stepping into controlled chaos: floor-to-ceiling screens, premium sound, and the kind of crowd that actually knows their football. BOX sits perfectly positioned on Shaftesbury Avenue, so you get that prime Piccadilly location without feeling like a tourist trap. The basement bar has a proper nightclub energy once the evening kicks in, while the ground floor is your reliable sports HQ. They take their cocktails seriously here—this isn't just pints and nachos, though you'll get those too. Come match day, expect it rammed with everything from hedge fund types to genuine supporters.

Known for

  • Multiple screens showing every major sporting event
  • Quality cocktails beyond the standard sports bar fare
  • Split-level venue with basement nightclub atmosphere
  • Prime Piccadilly Circus location on Shaftesbury Avenue
  • Lively crowd and energetic match-day atmosphere
4.5(220 reviews)
Unit B Ground & Basement 21, 23 Shaftesbury Ave, Piccadilly Circus, London W1D 7EF, UK