Golóso

You're on Greek Street in Soho, weaving through the afternoon crowd, when you spot the queue outside Golóso. Don't overthink it—just join it. This isn't some Instagram trap; it's a proper sandwich operation run by people who actually care about what goes between the bread. The fillings change, the bread is excellent, and everything tastes like it's been made with actual thought rather than speed. It's the kind of place where locals queue past tourist traps because they know what's good.