Kings Sports Bar at The Empire Casino

You're walking past the neon madness of Leicester Square, dodging stag dos and three-quid beer tours, when Kings Sports Bar offers you something genuinely useful: a legitimate spot to catch live sport without the schmaltzy theatre-goer vibe. It's tucked into The Empire Casino building, which immediately sets the tone—this isn't some sticky-floored dive, it's properly maintained with quality screens scattered throughout. The crowd tends toward people who actually want to watch the game rather than just be seen, which already puts it ahead of most central London sports bars. Mix of locals killing time between work and West End plans, plus genuine football fans who know the place is worth the Leicester Square postcode.