Naroon Fitzrovia

You walk into Naroon and it feels instantly welcoming in that way only a neighbourhood Persian spot can be. The room's warm and unpretentious, packed with locals who clearly know their way around a menu. Order the koobideh—those long charcoal-grilled kebabs are the real deal, smoky and tender with none of the dryness you get elsewhere. The tahdig (crispy rice bottom) is something people genuinely get excited about here, and the stews, whether it's fesenjan or ghormeh sabzi, have proper depth. Prices sit comfortably in the middle ground, which is why you'll find everything from business types on their lunch break to groups of mates sharing plates on a Friday night.