Simply Bread

You're in Elephant & Castle, that perpetually-in-flux neighbourhood south of the river, and you've stumbled into a sandwich shop that actually knows what it's doing. Simply Bread isn't trying to be clever or ironic about it; they're just making excellent sandwiches with the kind of attention that feels almost old-fashioned now. The bread is the whole thing here—properly fermented, good sourcing, the works—and everything else follows. It's the sort of place locals keep coming back to because it genuinely delivers, unpretentious and straightforward.