The Unicorn

You'll find yourself on one of Ludlow's most characterful streets when you push through The Unicorn's door—Corve Street has that slightly weathered charm that makes you feel like you're in the real town, not the chocolate-box version. This is a Black Country Ales house, which means the beer selection actually means something here; they're not just pulling pints on autopilot. The regulars clearly know what they're doing, and there's a proper local energy about the place that you can't manufacture. It's the kind of pub where you can imagine people have sat in the same spot for years, and somehow that feels right rather than stuck in time.