Holiday Inn Norwich City by IHG

You might walk past this Carrow Road spot assuming it's just another corporate hotel bar, but step inside and you'll find something genuinely useful. The drinks are properly made, the atmosphere is more relaxed than you'd expect, and crucially, it doesn't feel like you're drinking in a lobby. The location puts you right by the river and a short walk from the city centre, making it handy for a pre-match pint or an after-work drink when everywhere else in town feels too busy. The staff know their regulars, and there's enough space that you're not fighting for a table on busy evenings. It's the sort of place that works precisely because it's not trying too hard.