Iceland Supermarket North End

You might not expect much from a supermarket bakery on London Road, but Iceland's North End branch has quietly become a reliable spot for no-nonsense baked goods. The smell of fresh bread hits you as soon as you walk in, and their sausage rolls are genuinely decent - flaky pastry, proper seasoning, none of that cardboard nonsense you get elsewhere. What makes this place work is the simplicity. They're not trying to be artisanal or fancy, just doing the basics properly at prices that make sense. The staff know their regulars, the bread's baked fresh daily, and you can grab your weekly shop whilst you're at it. It's exactly what North End needs - honest food without the pretension.