Creams Cafe Reading

You'll spot the neon signage from halfway down Oxford Road, and that's exactly the point. This is dessert theatre at its most unashamed – towering sundaes arrive with sparklers, cookie dough comes warm and gooey, and the milkshakes are thick enough to stand a spoon in. The interiors lean heavily into Instagram-friendly pastels and booth seating that encourages lingering. What sets this Reading branch apart is those ridiculous opening hours. When everywhere else has shuttered for the night, you can still rock up at midnight for a proper sugar rush. The menu reads like a sugar fiend's fever dream – think Oreo cheesecake, Nutella crepes, and enough waffle variations to make your dentist weep. Yes, it's a chain, but sometimes you just want reliable indulgence without the faff.