Sainsbury's

You wouldn't expect much from a supermarket bakery, but the one tucked inside this London Road Sainsbury's consistently delivers proper fresh bread and pastries that shame Greggs down the road. The smell of baking loaves hits you the moment you walk through the doors, and their crusty white bloomer is genuinely excellent – crispy outside, fluffy within, and baked fresh throughout the day. The croissants arrive pain au chocolat standard, flaky and buttery enough for a decent breakfast, while their doughnuts are properly soft and generously filled. It's not artisanal territory, but for reliable, affordable baking that doesn't taste like cardboard, this place does the job brilliantly. The convenience of grabbing fresh bread alongside your weekly shop makes it a proper lifesaver.