Iceland Supermarket West Midlands

You might not expect much from a supermarket bakery tucked inside the Wulfrun Centre, but Iceland's baking operation delivers more than you'd think. The smell of fresh bread hits you as soon as you walk past the frozen aisles, and their counter staff actually know their stuff when it comes to timing the morning bakes. The selection runs from proper crusty white loaves to decent sausage rolls that'll sort you out between shops in the city centre. Nothing revolutionary, but when you're grabbing frozen bits for the week and fancy something warm for the walk home, it does the job without the markup you'd get elsewhere in town.